Huawei All-house Smart 2.0 is coming. Will it set off a new upsurge in the smart home market? On June 28, Huawei officially announced that Huawei All-House Intelligence 2.0 will be launched at the summer launch of Nova 10 series and full-scene new products, which has aroused the industry's anticipation.
According to the poster disclosed by the official, Huawei All-House Intelligence may usher in a new and upgraded intelligent central control screen, which may be upgraded in the overall control system. The fully functional and convenient central control screen will make the user's life more intelligent.
As smart devices such as smart door locks, smart monitoring, smart curtains and so on continue to penetrate the home scene, the high temperature of the whole house's smart track is not receding, and the head players are making every effort to occupy the highland of smart home.
As one of the leading players, Huawei's heavyweight upgrade of all-house intelligence not only means that Huawei has made great strides towards all-house intelligence, but also means that a new storm is brewing in the smart home market.
If Huawei's new product brings breakthrough progress, it will become the "driving force" of the new round of competition, and the focus of players will shift.
Milestone iteration, towards the fantasy life blueprint
It has been more than ten years since the concept of smart home was put forward. After a lot of exploration, domestic smart home is now ushering in the stage of whole-house smart exploration from automation and single-item smart to IOT+home scenario. In the "distant" road to "Internet of Things", many players who entered the game failed.
Huawei, relying on its own strength and resources, has taken the lead in the industry, and has long established itself in the field of IoT and accumulated efforts to develop whole-house intelligence.
In 2015, Huawei released the HUAWEI HiLink agreement, officially launched the construction of smart home ecosystem, and entered the "capacity reserve stage" in the IoT field.
In 2019, Huawei entered the smart screen and won the super entrance of the whole house, ushering in the rapid development period of Huawei smart home.
In April 2021, Huawei first proposed the "1+2+N" whole-house intelligent solution. Subsequently, the brand upgrade plan of Huawei HarmonyOS Connect was officially launched to achieve the unification of technical certification brands.
In October of the same year, under the promotion of Hongmeng Zhilian, Huawei upgraded the "1+2+N" whole-house intelligent solution again to reshape the future home; It is proposed to invite industry partners to continue to go deep into the whole-house intelligent scenario, build the whole-house ecosystem, and strive to achieve the goal of 5 million units in five years.
The "1+2+N" whole-house intelligent solution launched by Huawei, including 1 host, 2 "networks" and N subsystems, is based on the system level, taking into account the compatibility of the end side, breaking the barrier of whole-house intelligent products, and controlling the overall situation.
A set of smart hosts in a family can intelligently connect, control and interact with all the equipment in the whole house. The whole house system cooperates with Hongmeng Ecology to achieve a simple, smooth, continuous, safe and reliable full-scene interaction experience.
This is a major breakthrough in the smart home circuit. Huawei has built a whole-house smart ecosystem based on the Hongmeng system.
Smart home is on the rise, and Huawei's milestones on this road are also constantly refreshing.
So, what surprises will Huawei Smart Home 2.0 bring us in 2022?
"All-room intelligence" is the ultimate goal of track players. It is a long way to go. Players on the road are seeking for this goal, and Huawei is no exception.
In the official poster of the new product, the smart control screen of multiple systems is displayed. It is inevitable to guess that Huawei Smart Home 2.0 will be upgraded again on the basis of the "1+2+N" smart home solution. It will update and optimize the operation and operation logic of the whole house smart host, the whole house central control family and the smart life APP. The whole house system will cover more smart products, realizing the transformation from a single residential property to entertainment, office The extension of multiple attributes such as learning, the innovation of multi-scenario interaction and linkage, and the improvement of the user's convenient and intelligent control of the overall home experience.
The smart home 2.0 launched by Huawei may go a step further from the "interconnection of everything", let the one-button "life blueprint of science and technology fantasy" shine into reality, and refresh the wonderful experience of smart home.
There are many sects in the "Jianghu", with different strategies and tactics
According to the Quarterly Tracking Report on China's Smart Home Equipment Market released by IDC, the annual shipments of smart home equipment in China will exceed 220 million units in 2021, up 9.2% year on year. In the next five years, the compound growth rate of market shipments is expected to be 21.4%, and the number of smart home devices will be close to 500 million in 2025.
This data shows that the domestic smart home is developing in full swing, the market demand is significantly increasing, and the industrial competition is also increasingly fierce.
Today's smart home industry is like the Jianghu, with numerous sects and players with unique skills.
Among many new and old players, each family plays differently, and the whole house is divided into different factions. For example, Huawei is famous for its system faction. The product faction's Yunmi focuses on the mass product matrix, while the appliance industry giant's Haier belongs to the service faction.
The product school, represented by Yunmi, uses the product matrix to build a whole-house smart play. Its product line almost covers the categories of smart home appliances market, from refrigerators, washing machines to laser theaters... its AI home products are all available and occupy a large customer market.
The service group represented by Haier, such traditional home appliance giants also have a rich product line and an important foundation for building a smart home platform. In addition, Haier Smart Home focuses on "three-winged bird", integrates many ecological resources, and provides one-stop full-process smart home service integrating design, construction and service.
Huawei, which is famous for its "system", takes Hongmeng Zhilian as the index, through the system control of smart host, and with the help of PLC-IoT network or Wi-Fi network connection equipment, breaks through the barriers between smart single products in the whole house, and realizes multi-scenario integration and interaction, aiming to play the role of "connector" and break the "island effect" of smart home industry.
In the "Jianghu" of smart home industry, the unique skills of each major school have their own merits.
In addition to the above factions, there are many expert players in the battle field of smart home, and various home appliance manufacturers, IoT manufacturers and real estate manufacturers are competing for this piece of "cake". Although different ways of playing are different, it is not difficult to see that the smart home industry is heading for the same goal in different ways and is committed to the "interconnection of everything".
All players have different backgrounds. What kind of storm will Huawei All-House Intelligence 2.0 bring to the surging market? Can you go out of the circle again among the major players?
We can only wait and see.
After upgrading, where will smart home go?
The release of Huawei All-House Intelligence 2.0 is just like the prelude to the war call, and the new storm of the upgrade of All-House Intelligence is imminent. A wave of whole-house intelligence will rise again.
No matter how the home smart industry changes, it will never be divorced from the needs of consumers, and the original intention and direction of "people-oriented" will eventually guide the industry forward.
At present, consumers' demand for smart home is increasing. Especially after the epidemic, consumers have more time to live at home. They are more eager to live at home in a convenient, efficient and intelligent way, and are willing to pay for new technologies. The "smart house", which is cheap, comfortable and safe, can be widely expected.
Maybe there are thousands of tracks, but the focus of players is always on user needs. With the increasing demands of consumers, all major players have made every effort to iterate and upgrade, and strive to bring users a convenient, safe, healthy and comfortable life experience.
All players are making efforts, but we have to admit that the current smart home is still far from the real "smart home". The current smart home industry is still facing many challenges and difficulties on the road of whole-house intelligence.
First, at the supply side, high costs, narrow channels and inadequate services are all the details that affect consumers' choices. Referring to the current development trend of the smart home industry, the more smart home system enterprises and the richer categories of smart home appliances will be able to better serve consumers in the future, while design, home decoration, after-sales and other service factors will affect consumers' decisions; "The fragrance of wine is also afraid of the depth of the alley". The current market development of the industry cannot rely solely on consumers' online or offline "self-indulgence". In addition to cooperation with real estate developers, the market penetration rate should be improved, and more open sales and promotion channels are needed.
Second, on the demand side, each brand is relatively independent, relying too much on APP, and the product connectivity of the smart home market is poor, which cannot meet the user's demand for product connectivity. Although the current smart home market has a wide range of products, the ecological chain is not perfect, there are not many smart home solution providers, there are connection barriers between different brands, and a single product needs a separate APP, which cuts the user experience, affecting the popularization efficiency of smart home.
Third, at the security level, there are hidden dangers in user privacy security. While smart home brings convenience to users, there are also security risks and vulnerabilities, and the security problems of data leakage are not rare. For example, skilled hackers can access Internet devices of smart home; 3.15 The privacy and security problems of the exposed smart doorbell, door lock and smart watch have been the challenges faced by the technology. With the improvement of consumers' awareness of security protection, privacy security has also become a pain point and difficulty in the home intelligence industry.
In addition, there are problems of product use and maintenance, and problems of product upgrading and upgrading need to be explored and solved
These are challenges that are hard to avoid for the smart home industry, which is in the "embryonic stage", but more opportunities for major players. Because the difficulty means that there is room for development in the market, and the effective iterative upgrading of brand products helps the brand to seize the market faster.
The eyes of consumers are bright, and iterative upgrading cannot naturally bottle old wine. Just like the lyrics "How can we stop when a new storm has emerged", in the face of the new storm of smart home upgrading, all major players should strive to overcome various pain points in the industry, innovate technology, achieve real smart home iterative upgrading, meet user needs, and win the favor of customers.
Does Huawei All-house Smart 2.0 mean the arrival of smart home 2.0 era? I believe that all major players are "worried" and always pay attention to the latest developments. In combination with Huawei's past, this iteration and upgrading must be the result of a long time of accumulation.
Huawei's "Whole House Smart 2.0" is coming soon. We also expect Huawei to set up a "benchmark" in the industry again, become a "catfish" in the smart home arena, inject new vitality into the smart home industry, and stimulate more players to innovate with benign competition.